The extent to which people identify with an organization is dependent on the attractiveness
of the organizational identity, which helps individuals satisfy one or more important self-…

This paper examines how consumers process the information available, and what their
experiences are, when exposed to an interactive Web site as compared with a noninteractive …

Based on the assumption that consumers will reward firms for their support of social
programs, many organizations have adopted corporate social responsibility (CSR) practices. …

This research analyzes the role of ethical salesperson behavior as perceived by the customer
in developing a better quality relationship between the salesperson and the customer. The …

Although glutathione content in boar spermatozoa has been previously reported, the effect
of reduced glutathione (GSH) on semen parameters and the fertilizing ability of boar …

PURPOSE: To compare three patient stratification systems predicting survival: recursive
partitioning analysis (RPA), score index for radiosurgery in brain metastases (SIR), and a …

As advertisers increasingly seek greater communication effectiveness and new forms of media
emerge, psychological differences amongst individuals are becoming essential criteria in …

Trade fairs are an important element of the promotion strategy for industrial products. They
are also a source of information about market trends for managers of those companies that …

This study examines the effects of sales training on sales force performance and customer
orientation in the context of small and medium‐sized companies (SMEs). The results give …

This paper examines how consumer’s cognitive responses within a purchasing task are
affected by the amount of information found within a website. Three versions of a website were …