The physical form or design of a product is an unquestioned determinant of its marketplace
success. A good design attracts consumers to a product, communicates to them, and adds …

While consumer search behavior has been studied for many years, its treatment has been
limited to purchase contexts. This article defines ongoing search as search occurring outside …

Product importance and related constructs have been inadequately defined and understood
in the consumer behavior literature. This paper reviews and integrates these constructs and …

This study examines how two psychological states, preexisting motives and transient
emotions, influence retail-related outcomes. In particular, this research investigates whether …

This research conceptualizes and develops a scale to measure individual differences in the
centrality of visual product aesthetics (CVPA), defined as the level of significance that visual …

While product involvement has been identified as a significant variable in consumer behavior,
the precise nature of such involvement is still not well understood. The study reported here …

Although large enclosed shopping malls represent significant institutions in modem Western
culture, consumers' activities within malls have been surprisingly underresearched. In the …

The cognitive tradeoff between price and product quality is used as a basis for
hypothesizing interrelationships between two individual difference variables and two price-related …

Product involvement as an explanatory or moderating variable with respect to consumer
behavior has recently become a topic of significant interest to marketers. However, the …

Examines the consumer′s role in the proliferation of productcounterfeiting. Describes a
demand‐side orientation to thecounterfeiting problem and discusses results from a field …